The nonprofit, Schmucks For Schmuck, has compiled schmuck-related data from the past 80 years and conducted its own independent research on contemporary “schmuck” usage. According to Brooks, the statistics are frightening: Utterances of the word “schmuck” have declined every year since its peak in 1951, and in 2006, the word was spoken a mere 28 times—17 of these times by Brooks himself. The study indicates that today, when faced with a situation in which one can use a targeted or self-deprecating insult to convey a general feeling of disgust, people are 50 times more likely to use the word “jerk” than “schmuck,” 100 times more likely to use “dick,” and 15,000 times more likely to use “fucking asshole.” http://www.theonion.com/content/news/mel_brooks_starts_nonprofit